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Multimodal Literacy
Public Group active 8 months, 1 week agoThis group will debate how recent academic work in multimodal social semiotics might impact the next generation of media, English and other courses.
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Kate Domaille joined the group
Multimodal Literacy 8 months, 1 week ago -
Lena Sal joined the group
Multimodal Literacy 10 months, 2 weeks ago -
Adam Ranson edited the file: Modality Activities in
Multimodal Literacy 10 months, 2 weeks ago -
Adam Ranson uploaded the file: Modality Activities to
Multimodal Literacy 10 months, 2 weeks agohand-outs to accompany the PPT
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Adam Ranson uploaded the file: Social Semiotics & Blogs to
Multimodal Literacy 10 months, 2 weeks agoResource created to introduce Social Semiotics (to teachers) with a focus on Ideology
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Carmen Herrero posted a message in the group
Multimodal Literacy: 1 year, 1 month agoThank you for the information on the position paper. You can also be interested in our association FILTA (Film in Language Teaching Association), http://www.filta.org.uk
FILTA is an association of language teachers, film educators and researchers. FILTA was formed for the purpose of providing a forum for the exchange of information related to the use of…[Read more]
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Carmen Herrero joined the group
Multimodal Literacy 1 year, 1 month ago -
Deanna Peluso joined the group
Multimodal Literacy 1 year, 1 month ago -
Rick Instrell uploaded the file: AMES Paper- Breaking Barriers: Multimodal Literacy and Media Literacy in the CfE to
Multimodal Literacy 1 year, 3 months agoAMES (Association for Media Education in Scotland) has published a position paper “Breaking Barriers: Multimodal Literacy and Media Literacy in the Curriculum for Excellence” which is targeted at Scottish education minister Mike Russell as well as Scotland’s curriculum and assessment bodies. It represents our response to Henry Jenkins’…[Read more]
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Jenny Grahame joined the group
Multimodal Literacy 1 year, 3 months ago -
Adam Ranson posted a message in the group
Multimodal Literacy: 1 year, 3 months agoThanks for the excellent Black Swan material
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Adam Ranson joined the group
Multimodal Literacy 1 year, 3 months ago -
Rick Instrell uploaded the file: Marketing Black Swan to
Multimodal Literacy 1 year, 4 months agoThis is a companion file to Black Swan Marketing Images and reports the references that the students picked up plus subsequent research. If you would like editable ppt files email Instrell@aol.com.
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Rick Instrell uploaded the file: Black Swan Marketing Images to
Multimodal Literacy 1 year, 4 months agoThis is a set of images used to market Black Swan. I used this as the first lesson with an adult class. We analysed the structure and devices used in the ads and postcards and then I finished by talking about all the modes that we had analysed (plus extras that would be needed for non-print texts).
If you would like editable ppt files email…[Read more]
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Michelle Cannon joined the group
Multimodal Literacy 1 year, 5 months ago -
Andy Wallis joined the group
Multimodal Literacy 1 year, 5 months ago -
ian wall joined the group
Multimodal Literacy 1 year, 6 months ago -
Cary Bazalgette joined the group
Multimodal Literacy 1 year, 6 months ago -
Ruth Ellen joined the group
Multimodal Literacy 1 year, 6 months ago -
Rick Instrell posted a message in the group
Multimodal Literacy: 1 year, 6 months agoI have uploaded 2 articles written about multimodality and the curriculum. Although aimed at the Scottish curricular context I hope they are of interest and stimulate debate.
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Interesting stuff Rick! I enjoyed the article – and the advert. However, I think there is a crucial sub-mode missing from your analysis: duration. Nobody would dream of analysing a piece of music without considering tempo and dynamics, and the values of the notes. Film and TV – like music – are time-based forms, and the function of duration – ie…[Read more]
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Hi will post an analysis of Black Swan itself this week
Hi Rick
Fascinating stuff on Black Swan. I’m intrigued that it was a British design company. Just one observation and apologies if you’ve already made this point and I’ve missed it. The institutional issue – UK film posters are landscape ‘quads’ as distinct from the portrait posters in the US. I don’t think the designs work as well as on…[Read more]
Hi Roy
I have not seen any landscape quads in Edinburgh. All portrait in bus shelters. Have not checked multiplexes. The Cameo art cinema had a box with several hundred postcard sets in it plus hundreds more behind the box office. Have uploaded my/my adult class’s analysis of Black Swan in Film Language Resources.
I guess the traditional posters are disappearing. The US format seems to be spreading internationally. I can’t say that I noticed the poster when I went to see the film. The odd thing is that as promotion online becomes even more important, a portrait shaped design doesn’t work with a computer/video screen. Idid find this image (but it was a…[Read more]